Social Network, Production Purpose, and Biological Pesticide Application Behavior of Rice Farmers

The extension and diffusion of the green production mode in rural areas forms micro basis for improve ecological environment. While government has issued a series policies to promote mode, effect depends on farmers’ behavior. Therefore, it is necessary explore causes mechanisms underlying influence behavior differences with regard biopesticide application. Based 1202 sampled rice farmers China, this paper analyzes impact social network their biological pesticide application Furthermore, internal transmission mechanism “ration-making” (whose main purpose meet demand rations) “profit-making” famers goal maximize profit) studied according different purposes. results show that: 1) Social significant positive role promoting 2) encourages apply pesticides by influencing both behavioral attitude efficacy toward production. 3) intermediary exceeds that attitude. 4) Compared farmers, stronger affected network. Operation operation scale, educational level positively affect while age imposes significantly negative influence. Biopesticide negatively education operation. 5) exert mediating effects types farmers. Moreover, variables impacts To certain extent, study expands theoretical explanation “rational man” neoclassical economics, provides reliable evidence, empirical, effective measures stimulate